There is jubilation in the farmers’ cooperative IFFCO as it has been bestowed with a Superbrand certificate award. It is being held as an achievement in rural Indian branding.
IFFCO MD broke the news by tweeting “ Glad to share that #IFFCO; which brings the best to Indian #farmers & #agriculture is now #Superbrand certified.”
Quick to follow on his heels IFFCO PR Head Harshendra Verdhan tweeted “@drusawasthi Indeed, an achievement in Rural India Branding. Your contribution to make brand globally rich is immense. #Superbrand #IFFCO.”
Thousands of diehard IFFCO fans retweeted the news on social media hailing IFFCO for what they call a spectacular achievement.
Asked to explain the details about the awarding institution a proud Harshendra said “it is a global tag sir; this time a reputed foreign agency Superbrand has recongnized us”.
The Superbrands organization publishes surveys related to brands. Superbrands has offices in 55 countries. In each country that Superbrands operates in, it elects a “Superbrands Council” which selects brands and awards them the title of “Superbrands”.
LIC of India and Ultra Tech Cement are among the past winners of this award.