IFFCO Bazar’s 5 years: 2K outlets & Rs 1000 cr of business target

Established in April 2016, the 100 percent owned subsidiary of the fertilizer cooperative IFFCO, IFFCO Bazar has completed its five years in existence. It’s Chairman Dr U S Awasthi who is also the MD of IFFCO has congratulated the entire team of IFFCO Bazar.

Talking to Indian Cooperative the IFFCO Bazar Managing Director Yogendra Kumar said, “There is no doubt that in the span of five years we have achieved a lot but we are making efforts to take the IFFCO Bazar to newer heights. We are getting a good response from the farmers and in the current financial year we have set a target to open 1000 sale points in different locations of the country”.

“At present there are over 2k outlets in the country. We have planned to increase the total revenue of more than Rs 1000 crore till the completion of the current financial year. Under IFFCO Bazar, farmers of the country are getting good quality products at a cheap rate”, Yogendra said to this correspondent on the phone.

Congratulating the team of IFFCO Bazar, Dr U S Awasthi said on twitter, “Glad to announce 5 years of successful operation of #IFFCOBAZAR. It has earned many laurels in a short span with hard work put in sincerely by the young & energetic team under the dynamic leadership. I wish the team all success & more milestones”.

In the financial year 2020-21, IFFCO Bazar has achieved the highest ever sale of 12.07 lakh MT bulk fertilizers. The total estimated revenue for 2020-21 is Rs 1710 crore; 40% higher than the last FY, claimed Dr U S Awasthi.

Since the inception, the Company has expanded its operations in 26 States. Having outlets in different parts of the country, IFFCO Bazar is providing modern retail experience to the Indian farmers by delivering agricultural inputs & other services under one roof.

IFFCO BAZAR also provides services like soil testing, Health Check-up etc. at its outlets. The products being made available to the farmers are seeds, fertilizers, bio fertilizers, pesticide, bio stimulants, cattle feed, sprayers and other agri implements. IFFCO Bazar also provides other Products & Services such as Health Check-up, Micro Banking, solar LED lights etc.

Last year, in a bid to cover all the PIN Codes of Indian towns and villages, the co-op titan IFFCO tied-up with Indian Post office to ensure doorstep delivery of products of IFFCO Bazar to the country’s farmers.

IFFCO has recently launched Magic Soil along with several other stuff in attractive packages to meet the growing needs of city dwellers and selling them through the IFFCO Bazar. This soil is claimed to act like magic and is a one-stop solution for all problems related to soil, nutrients and fertilizers.

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