Union Ministry of Cooperation’s Secretary Gyanesh Kumar called a meeting of representatives from national cooperative bodies including NCUI, IFFCO, Kribhco, Nafed, Trifed, NCCF and others on Friday at the Ministry’s headquarters Atal Akshay Urja Bhawan, New Delhi.
The meeting was primarily called to increase social media platforms’ outreach so that Cooperatives information and schemes of the Ministry can reach to 30 crore people connected with Cooperatives.
From the Ministry side, Amit Shah’s PS Niraj Kumar Bansod, Deputy Secretary Kapil Meena and other senior officials attended the meeting.
The representatives from cooperatives including IFFCO Joint General Manager Santosh Kumar Shukhla, PR Head Harshendra Singh Verdhan, Nafed General Manager Tarun Handa, Kribhco DGM (Mktg) V K Tiwari, NCUI Deputy CE Savitri Singh, PR Head Sanjay Verma and others attended the meeting.
The meeting was particularly designed for PROs/In-charge of Social media & Publications of the National Cooperative Federations.
Soon after the meeting one of the participants talking to the Indian Cooperative correspondent said, “During the meeting it was decided to increase the outreach of respective co-ops on various social media platforms with an objective to deepen their reach up to the grassroots level”.
“The meeting was held for around one hour and several talks were done on reaching the PACS. It was also directed to distribute more and more copies of IFFCO’s Sahakar Uday, NCUI’s Sahakar Jagran and other publications of National Cooperative Federations at the grassroots level”, said one of the participants.
The Ministry of Cooperation also asked the participants to start circulation of publications and newsletters and other means of communication in different languages to increase awareness about the related cooperative societies.
It is worth mentioning that taking this as a clarion call, National Level cooperative federations are actively making their presence felt on social media platforms like ‘X’, Facebook etc. but there are a few yet to do it.
Earlier, the Ministry penned letters to national co-op federations asking them to increase their media presence. As a result, a few of the federations joined platforms like ‘X’ and Facebook and began to post co-op stories.