On the birth anniversary of Dr. Verghese Kurien today (26th Nov) also known as National Milk Day, Amul is celebrating the success of the dairy revolution through the Amul Clean Fuel (BioCNG) Car Rally which is powered by Maruti Suzuki India.
“This collaboration between Amul – India’s most trusted food brand and Maruti Suzuki, India’s most driven car brand will drive the message to every corner of the nation”, reads a press release from Amul. A rally of 12 BIOCNG Cars started on 20th November from Pune and travelling 1400 kms, on the way visiting Institutions and dairy plants at Mumbai, Valsad, Surat, Vadodara, Himatnagar, Palanpur, Mehsana, Ahmedabad, will reach the Milk City, Anand on 26th November 2023.
The rally is meeting dairy farmers and professionals to celebrate their valuable contribution in the dairy sector. At Anand, a combined rally of 12 BioCNG vehicles & Bicycles is planned on 26th November 2023 to celebrate National Milk Day. The event shall mark participation by all Institutions created by Dr. Kurien in and around Anand.
The combined rally of cars & bicycles will be flagged off at 7am from the campus of Institute of Rural Management (IRMA), Anand and pass through Anandalaya School, NDDB, Vidya Dairy, IDMC, GCMMF office and shall conclude at Amul Dairy by 8.30 am, covering a distance of approx. 20 km.
“We are happy to invite you to grace the Rally flag off ceremony at IRMA scheduled on 26th November 2023 at 7 am, followed by Closing ceremony in Sardar Patel Auditorium, Amul Dairy at 8.45 am”, reads the release.
Meenesh Shah, Chairman NDDB will be the Chief Guest at the closing ceremony along with dignitaries like Vipulbhai Patel, Chairman, Kaira Union Milk Producers’ Cooperative Ltd, Praveen Chaudhary (IAS), District Collector, Milind Bapna (IAS), District Development Officer, Praveen Kumar, IPS, Superintendent of Police, Kenichiro Toyofuku, Director (Sustainability) Maruti Suzuki India Ltd.and Jayen Mehta, MD GCMMF.
The closing ceremony will be attended by the Institution heads and employees/students of all organizations like Amul Dairy, GCMMF, NCDFI, FES, IDMC, IRMA, Vidya Dairy, Anandalaya school etc. The event shall comprise keynote addresses by dignitaries & experience sharing by rally participants.
It bears recalling that India has embraced circular economy as a major priority area during its G-20 presidency, wherein Amul’s dairy cooperative model is proving a best self-sustaining circular economy model for the energy sector in rural areas.
Cow dung, which is produced daily, is now being converted into organic manure and biogas at the village level. This initiative will result in huge savings for our farmers as well as foreign exchange for the country while reducing usage of chemical fertilizers and fossil fuels.
This will also generate a new income source for the farmers, which is environmentally friendly and sustainable. It will empower our farmers, continue to provide healthy and nutritious dairy products, and protect the environment and lives of billions of future generations.
