VAMNICOM Pune recently concluded a four-day Management Development Programme aimed at enhancing the skills of 20 Field Force Representatives from the Gujarat Cooperative Milk Marketing Federation (GCMMF). The intensive training focused on optimizing the sales management strategies for GCMMF’s flagship product line, “AMUL.”
Dr. A.K. Asthana, the Programme Director, highlighted that GCMMF achieved a commendable turnover of Rs. 55,000 crores in the fiscal year 2023-24. With a target of Rs. 66,000 crores set for 2024-25, GCMMF is actively investing in training its field force representatives to bolster the sales of ice cream, fresh products, and milk to meet and exceed targets.
The programme was meticulously designed to equip the field force representatives with the latest techniques and tools essential for selling dairy and food products, thereby increasing market share within the segment. This strategic initiative aims to elevate GCMMF’s global standing, aspiring to climb from its current 10th position to a more ambitious 7th position among the world’s leading dairy and food companies, as per the latest World Cooperative Monitor report.
Supported by internal faculty members who delved into sales-related case studies and industry experts who shared best practices, the training covered a spectrum of topics including sales management, sales processes, sales meetings, territory management, sales reporting, sales motivation, and sales target setting.
Representatives from AMUL, present at the inauguration session, expressed optimism that this training programme would enable GCMMF to realize the vision of “Sahakar se Samridhi” (Prosperity through Cooperation) envisioned by Prime Minister, Shri Narendra Modi.