Bihar State Milk Co-operative Federation is looking at consolidating its market in Guwahati before expanding its reach to other states of the Northeast. Known as Sudha, the brand enjoys popularity in Bihar, reports the Shillong Times.
Sudha unveiled a range of fresh milk and milk products in Guwahati last week. It has since 2014 been marketing long shelf-life products such as, tetra pack, tinned sweets, dairy whitener and ghee in the Northeast.
“We have unveiled a range of dairy products comprising pouch milk in two variants, curd, paneer, lassi, chhach, peda, misti doi and cream. The emphasis will be on quality and customer satisfaction,” V.M.M Rao, chief executive officer of Sudha said.
Presently, COMFED is procuring about 20 lakh kg of milk per day and selling about 14.5 lakh litres per day in pouch 03 lakh litres per day in value added dairy products including sweet items curd items and ultra heat treated (UHT) milk products.