Nandini is the second best dairy brand after Amul and is being marketed by Karnataka Cooperative Milk Producers Federation (KMF). Because of a long period of drought and regional disparity in procurement of milk at the district level it has taken a hit in terms of procurement.
Karnataka Cooperative Milk Producers Federation (KMF), the country’s second largest dairy co-operative after Gujarat Cooperative Milk Marketing Federation (GCMMF), will register a reduced growth in daily procurement of milk in the current year, reports the Financial Express.
Though due to a rise in demand for milk products, KMF is expected to achieve a turnover of Rs 13,000 crore which is an increase of 10% more than the turnover of Rs 11,779 crore achieved in 2015-16.
KMF officials say a large number of district dairies are inefficiently run leading to rising overhead costs.
“Because of petty politics, most of districts dairies could not develop a macro approach around the brand Nandini — and there had been procurement from Maharashtra dairies especially in those districts bordering the state” officials add.