S. S. Yadav, Managing Director of KRIBHCO, interacted with newly joined field representatives, highlighting the organisation’s strategic priorities and the critical role of field-level engagement in strengthening its marketing structure. The interaction was held in the presence of R. S. Mathur, Executive Director (Finance), C. S. Azad, Executive Director (Technical), and members of the senior management team.
Addressing the representatives, Yadav emphasised the importance of coordinated and unified efforts to enhance KRIBHCO’s outreach among farmers and stakeholders. He underlined that effective field engagement is central to understanding grassroots needs and ensuring timely delivery of products and services.
The Managing Director encouraged the new recruits to uphold KRIBHCO’s cooperative ethos while maintaining professionalism and accountability in their work. Senior officials also shared insights on organisational expectations and operational practices, urging the representatives to work as a cohesive team.
The interaction aimed to familiarise the newly inducted field staff with KRIBHCO’s vision, operational framework, and marketing strategies, while motivating them to contribute actively to the organisation’s growth and farmer-centric initiatives.
