Harshendra Verdhan, Head of Public Relations & Brand Communications at IFFCO, the world’s largest fertiliser cooperative, addressed the new batch of students at the Indian Institute of Mass Communication (IIMC), New Delhi, during the Orientation Programme for the 2025–26 academic year.
Expressing pride in being part of the IIMC fraternity, Verdhan shared experiences from advertising and public relations, urging students to “read, think, and write every day, build strong networks, set clear goals, and develop qualities like deep insight, observation, boldness, and creativity.” He also stressed staying alert to misinformation and highlighted the strategic role of narrative-building in modern communication.
Other eminent speakers included Sudhir Chaudhary of India Today on ethical journalism, Manvendra Shukul of Lakshya Digital on gaming and animation careers, Dr. Chand Kiran Saluja on language and traditional knowledge, and Major General Sandeep S. Sharda of the Indian Army, who discussed secure communication in national defence during Operation Sindoor (2025).
IIMC, under the Ministry of Information & Broadcasting, is a premier mass communication institute with eight campuses nationwide.
