In a move aimed at enhancing customer experience and boosting dairy product sales, the Gwalior Cooperative Milk Union, affiliated with the Madhya Pradesh State Cooperative Dairy Federation (MPCDF), inaugurated a new Smart Sanchi Milk Parlour near Sai Baba Temple in Gwalior on Wednesday.
The parlour was inaugurated by the Joint Director, Treasury and Finance, Gwalior Division, who attended the event as the chief guest. Senior officials of the Gwalior Cooperative Milk Union, including CEO Balbir Sharma and newly appointed CEO Abhas Amar, were present on the occasion. Marketing In-charge Pawan Kumar Gupta and local consumers also participated in the inauguration ceremony.
Speaking at the event, Balbir Sharma said the union is modernizing and beautifying Sanchi milk parlours to strengthen the brand’s visibility and increase sales of milk and dairy products.
CEO Abhas Amar reiterated the union’s commitment to continuing the modernization drive and transforming all Sanchi milk parlours across the region into smart outlets in the coming years.