Amul paid tribute to the newly inaugurated Chenab Bridge in Jammu and Kashmir, the world’s tallest railway arch bridge, with a unique Topical on Sunday.
Featuring the tagline “A Dream Railized,” the ad showcases the engineering marvel in Amul’s signature style. Union Railways Minister Ashwini Vaishnaw thanked Amul for highlighting the achievement.
Inaugurated by Prime Minister Narendra Modi on June 6, the bridge stands 359 metres above the Chenab River and is part of the USBRL project.
Built using 30,000+ tonnes of steel, it is designed to withstand extreme weather and seismic risks, significantly improving connectivity and strategic access to the Kashmir Valley.
