Ever willing to encourage his team IFFCO MD Dr U S A wasthi has this time laid emphasis on honing the communication skills as a sure way to success for managers.
With the advent of social media Dr Awasthi has himself emerged as the most effective communicator on behalf of the giant cooperative organization. He tweets daily, sometime more than once and keeps his followers as well as media informed of all developments.
For managers he has a simple advice; be a good and strong communicator. He tweeted this in the following words “To become a good #manager, be a good & strong #communicator. Learn communicating things clearly & effectively. Value addition to profession.”
It is no secret that the Business Management text-books deal with the subject extensively and lay emphasis on the usefulness of effective communication. Communication involves three points-communicator, message and the receiver. The weakness of both the receiver and message could be made up to a great extent by an effective communicator, said an expert.
Awasthis’ words assume importance as he is leading hundreds of managers who are working with IFFCO. They would do well to listen to him as IFFCO is not successful for nothing- given poor track records of cooperatives in the country, said an insider. It is his vision, he underlined.