Amul Topical has unveiled a special campaign celebrating “1,000 Years of Resistance, Faith and Civilizational Continuity,” aligning with the Somnath Swabhiman Parv event inaugurated by Prime Minister Narendra Modi at the historic Somnath Temple in Gujarat.
The initiative honours a millennium-long narrative of cultural resilience, commemorating the first attack on the shrine in 1026 AD and its enduring legacy as a symbol of India’s unbroken spiritual and civilisational spirit.
In his address at the inauguration, PM Modi hailed Somnath as a testimony to unwavering faith, underscoring how the temple’s repeated destruction and reconstruction reflect triumph over adversity rather than defeat. He called it a beacon of India’s enduring soul and civilisational continuity.
Adding to the tribute, NCUI President delivered a video message lauding the celebrations and Amul’s thematic focus on heritage, echoing sentiments of unity and pride in the nation’s civilisational ethos.
The campaign and the broader Swabhiman Parv meld cultural memory with contemporary pride, spotlighting resilience, faith and continuity as cornerstones of India’s timeless narrative.