Co-operative titan Amul paid tributes to well-known industrialist Rahul Bajaj in its own unique way by showing a monochrome doodle of the head of the Bajaj group.
The tagline was no less catchy and read, “Mera, uska, unka, inka, hamara Bajaj…” The topical was sent to all the publications including us, as soon as the news of demise of Shri Bajaj was made public.
Amul topical has gone viral since with hundreds of netizens commenting on the same.
Bajaj was a born industrialis as he inherited the Bajaj group from his father. In his lifetime he not only took the group ahead but also introduced the game-changing Bajaj Chetak, which became a heartthrob of the Indian middle class.
