According to TAM Media Research, Amul Butter emerged as a key player in the advertising landscape of IPL 2025 (IPL 18), securing the top spot as an exclusive advertiser on Hindi and English language sports channels during the first 31 matches.
This exclusive placement highlights Amul’s strategic focus on maximizing visibility among a broad national audience through high-impact platforms. While many brands competed for attention during this period, Amul stood out by leveraging its iconic status and aligning with the IPL’s massive viewership.
The report underscores Amul’s unique positioning, as it did not feature on regional feeds but chose to dominate the Hindi and English segments, indicating a targeted brand strategy.
Amid a tournament marked by increased advertising diversity—with 23 new categories and 96 new brands entering the fray—Amul’s continued presence and exclusivity suggest a calculated approach to maintaining brand relevance and consumer engagement during one of India’s most-watched sporting events.
