In a new marketing strategy, NAFED, a national cooperative organization in India, is launching Dal Makhani Masala to target consumers. The new spice blend is designed to add flavor to Dal Makhani, a popular North Indian lentil dish made with black urad dal and kidney beans.
NAFED is hoping to capitalize on the growing popularity of ready-to-use spice blends in India. The Dal Makhani Masala is expected to make it easier for home cooks to prepare the dish.
The new spice blend is expected to appeal to busy home cooks who want to enjoy restaurant-quality Dal Makhani without the hassle.
NAFED’s launch of Dal Makhani Masala is part of a broader diversification strategy. The cooperative organization is increasingly looking to expand its product offerings beyond traditional agricultural commodities.
The move into the spice market is seen as a way for NAFED to tap into a growing market and cater to the changing tastes of Indian consumers.
