On the occasion of 75th Independence, 75 new tribal products were launched by TRIFED adding to the already existing Tribes India catalogue.
Sourced from all across the country, the products launched exquisite and attractive items such as metal figurines, handmade jewellery, decorations such as hangings; handcrafted apparel such as shirts, kurtas, masks and also organic products such as spices, processed juices and other herbal powders.
The Tribal products for GI Tagging have been identified from twenty Indian states. Out of 75 identified products, 37 such products belong to eight states of North East and from the Tribal heartland states, 7 products from Jharkhand and 6 products from Madhya Pradesh have also been identified for GI Tagging.
To provide a fillip to tribal craftsmanship, TRIFED has been procuring and marketing tribal art and craft items through its network of Tribes India retail network – both offline and online.
Moreover, TRIFED is about to set up Atmanirbhar Bharat corners in 100 Indian Missions/ Embassies across the world. The corner will be an exclusive space to promote GI tagged tribal art and craft products besides natural and organic products.
Among the missions and embassies contacted, 42 of them, from countries such as Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, have reverted. TRIFED is in the process of dispatching the first set of tribal products for the corners
It bears recall that TRIFED has been procuring and marketing tribal art and craft items through its network of retail outlets called Tribes India. From a single flagship store at 9 Mahadev Road, New Delhi in 1999, there are now 141 retail outlets across India.
It is hoped that with these additional efforts, these unique tribal products get an international and national market and the larger vision of “Vocal for Local, Buy Tribal” can be achieved which will be truly transformational in the areas of Sustainable Income generation and Employment of tribal people in the country, claim govt sources.
PIB adds “As India celebrates its 75 years of Independence, there are various initiatives being launched and events being organized to commemorate this landmark day through the Amrit Mahotsav, an initiative fuelled by the spirit of Atmanirbhar Bharat.”
