Indian Express reports GCMMF now sells milk products directly to Resident Welfare Associations (RWAs) of residential societies in various cities of the country.
The strategy of direct supply has been adopted to overcome the problem arising out of the coronavirus lock down. Ice-creams are the product most in demand in the housing societies.
GCMMF MD R.S.Sodhi said direct supply of milk and milk products to residents has proved to be a profitable business model.
The Gujarat dairy cooperative supplies to over 500 residential societies in Mumbai, Pune, Delhi, Ahmedabad and some other cities.
