Taking its brand beyond traditional banking platforms, Nagpur-based Tirupati Urban Co-operative Bank has launched a three-month branding and advertising campaign on Nagpur Metro, marking a fresh push towards greater public visibility and customer outreach.
The initiative was marked by a Metro Flag-Off Ceremony at Khapri Metro Station, attended by Sagar Meghe as the Chief Guest. The campaign reflects the bank’s increasing focus on brand promotion and exploring new platforms to connect with the public.
As part of the programme, a special Metro Joy Ride from Khapri Station to Zero Mile Station and back was organised, generating enthusiasm among the participating bank officials, directors, customers and staff members.
Chairman Prem Grover, Vice Chairman Ramesh Borkute, other directors and CE Sanjay Baanerji were present at the occasion.
The bank also acknowledged Nagpur Metro for its support and coordination.
Through this three-month campaign, Tirupati Urban Co-operative Bank aims to strengthen its brand recall and expand its visibility among Nagpur’s commuters, reflecting the growing importance of modern advertising avenues for cooperative banks.
