Best FMCG: AMUL wins international laurels

India’s largest food products marketing organization, AMUL was recognized as India’s best Fast Moving Consumer Good Company (FMCG) in the Food sector at the 5th IAA Leadership Awards recently in Mumbai.

The prestigious awards instituted by the International Advertising Association’s India Chapter recognize excellence towards contribution in marketing, advertising and media sectors as well as celebrate outstanding achievements of individuals and teams.

Amul has an annual brand turnover of Rs 38,000 crore. It is a cooperative milk federation of 3.6 million milk producers of Gujarat.

Amul has quadrupled the income of its dairy farmers in the last seven years, demonstrating the efficacy of the Amul model in exceeding our national goal of doubling farmer’s income in six years. Amul is not only synonymous with the best cooperative model and farmer’s faith in cooperative structure but also with marketing and advertising strategies it has adopted to make it the most preferred brand of dairy products.

K M Jhala, Chief Operating Officer, GCMMF received the prestigious award on behalf of 36 lakhs milk producer members of Gujarat.

GCMMF that owns Amul is procuring 180 lakh litres of milk per day through 18600 village dairy cooperative societies.

 

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