Sanjay Kumar Verma, Deputy Director (Publications Union, PR and Coop Connect) in National Cooperative Union of India has penned on book on the theme of Public Relations and Media in Cooperatives, which was released recently in a function at NCUI, Delhi.
The book ‘Public Relations and Media in Cooperatives; An Indian Perspective’ delves into the issues of Public Relations and Media in the context of cooperatives in India.
Talking to Indian Cooperative Verma said “At a time when effective communications has become the biggest issue confronting the cooperative movement globally, the book may prove handy.”
Being the largest cooperative movement in the world, with significant achievements in various areas of socio-economic activities, the Indian cooperative movement faces a big challenge of image-building which can enhance the profile of the cooperative movement, and create awareness about the beneficial aspects of cooperative development amongst the general masses, added Verma.
The book comes up with a fresh perspective and help us prepare a road-map for strengthening the functioning of public relations and media in the working of cooperatives in India, claimed Verma.
He also lamented that the art of communications is considered the weakest link in the functioning of the cooperative sector. The book deals with a wide gamut of vital issues like importance of public relations, research in public relations, media relations, community media, cooperative advocacy, success stories, strategic communications, social media, role of blogs, and also some case studies related to public relations and media.
With more than 24 years of experience in cooperative development, specialising in cooperative communications, Sanjay Kumar Verma, with MPhil Degree in International Relations from JNU has more than 100 publications to his credit in national and international journals.
Presently, a member of ICA-AP Research Committee, Verma has been a regular presenter in ICA Research international conferences on the subjects related to cooperative communications. He is a member of Editorial Board of International Journal of Cooperative Management and Accounting, published by Sobey School of Business, St Mary’s University based in Canada.