Business Standard reports that Amul in collaboration with State Bank of India (SBI) has launched Amul Milk Card, a prepaid smart Card, at Mother Dairy in Gandhinagar on Monday. The card can be used to purchase products from Amul parlours.
The card was launched by Arundhati Bhattacharya, chairman, SBI and R S Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets its products under the brand ‘Amul’.
This initiative, a statement issued by the Amul said, will ease access to the dairy major’s wide range of products available across Amul parlours in Ahmedabad, according to BS.
The card, aimed at facilitating customers with convenient and hassle-free mode of payment, will be available to customers for free. They can get the top-up on their card at all Amul parlours and customers will get an SMS alert whenever the transaction is made using this card. The minimum recharge amount is Rs 100 while the maximum recharge amount has been fixed at Rs 3000, says the daily.