GCMMF which owns the popular brand Amul, has submitted before an appeal bench of the High Court that the ban imposed earlier on its ice cream versus frozen dessert advert needs to be set aside, reports Business Standard.
R S Sodhi, MD GCMMF confirmed the development and said they have argued that the commercial merely seeks to educate consumers about the differences between frozen desserts and ice creams.
The Rs 27,000-crore dairy and dairy products giant is appealing against an order, dated June 16, of a single-judge bench of the Bombay High Court.
GCMMF’s commercials were alleged to disparage Kwality’s frozen desserts. It seems to suggest that ice-creams contained milk fat while frozen desserts had vanaspati (vegetable oil), charged its rival Kwality.